Today, we take another significant step forward as we proudly announce the latest addition to
our team – Yusuf, our new Sales Director for Europe.

In the world of business, much like in football, success is built on the right team. Every great
team needs someone who can seize opportunities, drive results, and lead from the front. That’s
why we’re delighted to welcome Yusuf, our new ‘number 9’, a true game-changer ready to take
Universal Tyres to the top of the table.

Yusuf joins Universal Tyres with the experience, expertise and ambition to strengthen our
position in the European market. With years of industry knowledge and a proven track record in
sales, Yusuf is set to accelerate our growth and expand our presence across Europe.
This marks a major milestone in our global journey, and we’re just getting started.

Yusuf shared his enthusiasm about joining Universal Tyres:

“Since I have been working in the truck tire market for 9 years, I know the needs of the market
very well. In particular, the development of a private brand has shown me that demand in this
segment is constantly growing.

With Universal Tyres and the finely developed concept, I am confident that we can offer our
partners and new customers a product that meets the needs of the market. The
price-performance ratio and the partner concept convinced me from the very first second. Our
primary goal is to find partners in all European countries with whom we want to contribute to
their success. We will always ensure that we support our partners with reliability, transparency,
an ideal price-performance ratio and, of course, a top product.

I am already looking forward to the first exchanges with existing partners and, of course, to
many more new partners.”

Join us in welcoming Yusuf to the Universal Tyres team!