Lights, camera, action: Universal Tyres arrive in Finland with RengasCenter!
A new chapter begins as Universal Tyres makes its Finnish premiere with exclusive partner, RengasCenter.
The future of truck tyres has arrived in Finland!
Universal Tyres has officially launched in the Finnish market, with its TBR tyre range now available through valued partner, RengasCenter.
The launch marks the latest step in Universal Tyres’ growing presence across the globe, working alongside established partners to bring its range of truck and bus tyres to new markets.
With extensive experience in the Finnish tyre market, RengasCenter is supporting the growth of Universal Tyres across Finland, giving customers access to a reliable and cost-effective range of TBR tyres.
The Finnish Premiere Starts Now:
To celebrate the arrival of Universal Tyres in Finland, RengasCenter launched their very own, Universal X Movie campaign, bringing a creative, cinema-inspired theme to the brand’s launch.
The movie-inspired campaign will bring the arrival of Universal Tyres to life across Finland, with a series of creative content and activity planned over the coming months!
As part of the launch campaign, Universal Tyres was also showcased at last weekend’s Power Truck Show, where the RengasCenter team presented the brand and its TBR range, connecting with customers and industry professionals from across Finland.
Sanni Salonen, Key Account Manager at RengasCenter, said:
“We are excited to bring Universal Tyres to Finland and create something distinctive together. The movie theme gives us a fresh way to stand out in the heavy-duty tyre market, while creating a strong and memorable story that connects Universal Tyres and RengasCenter. It also gives us a platform for continuity, allowing the story to evolve and engage customers long beyond the launch.”
As the Universal X Movie campaign continues, we look forward to writing the next chapter together with RengasCenter, bringing dependable tyre solutions to customers across Finland.
Universal Tyres. Now showing on roads across Finland.
